In the latest affront to plain speaking, DayJet, has renamed its pilots “Flight service professionals,” according to Aviation Week and Space Technology (“Gearing up for launch, AWST July 2, 2007).
Where will it end? Instead of brain surgeons we’ll have Cranial Re-engineering Specialists and instead of astronauts perhaps we’ll get Earth Services Representative.
As a pilot, the only titles I want are “pilot,” “first officer” or “captain.” (Which reminds me of a joke that my cousin, a captain with a big airline, told me: “the only things a captain wants to hear from his first officer is: ‘nice landing sir!’ and ‘I’ll take the fat one.'”)
Actually, I think DayJet, a Florida air taxi company operating the lovely new Eclipse 500, is a great company. I interviewed Traver Gruen-Kennedy last year about the company and it’s great to see the company taking off now.
However, this is the latest in a long line of title abuses. See Stupid job titles correlate to lousy customer service. (See this for more creative job titles. And for more about naming aeroplanes, Why are plane names so boring?)