Building a strong brand means not only strengthening the bonds between brand and buyer, but also buyer and buyer in your brand community.
How-to advice for PR professionals, primarily about writing and communication, from a former journalist.
Brands aren’t built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.
Brand strength takes a long time to build, but only seconds to tear down. Find out why the little things play a vital role in keeping your brand strong.
We tried every trick in the book. Literally. We read Guy Kawasaki’s The Art of Social Media and did everything in it. Let’s see what happened…
To strengthen your brand you need to increase its perceived value. This isn’t about cost or materials – it’s about communication. Learn to market to mindful customers.
Pressed for time, but keen to make a good impression? Here’s how to learn about your client so they have confidence you can successfully manage their brand.
When, where and what you post on social media is important, but your social media marketing is also affected by things you can’t exactly measure.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
An interview with Emilie Holmes, tea entrepreneur, about her successful Kickstarter campaign and weaning the English off lousy tea.
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.