Brand strength takes a long time to build, but only seconds to tear down. Find out why the little things play a vital role in keeping your brand strong.
How-to advice for PR professionals, primarily about writing and communication, from a former journalist.
We tried every trick in the book. Literally. We read Guy Kawasaki’s The Art of Social Media and did everything in it. Let’s see what happened…
To strengthen your brand you need to increase its perceived value. This isn’t about cost or materials – it’s about communication. Learn to market to mindful customers.
Pressed for time, but keen to make a good impression? Here’s how to learn about your client so they have confidence you can successfully manage their brand.
When, where and what you post on social media is important, but your social media marketing is also affected by things you can’t exactly measure.
Without a clear copywriting briefing checklist, marketing copywriters and their clients are (sometimes) like two people divided by a common language. Find out why you need a copywriting briefing checklist and download our priceless four-page template.
An interview with Emilie Holmes, tea entrepreneur, about her successful Kickstarter campaign and weaning the English off lousy tea.
I get dozens of spam emails a week from PR firms. PR people – read this and find out how to use emails more effectively.
PR companies still seem to rely on bought-in mailing lists, tired formats and spam. Why? Here are some tips for better impact and coverage.
Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case studies are done badly. And writing them is like having teeth pulled. I have written hundreds of case studies for…