Archive | How to do PR

How-to advice for PR professionals, primarily about writing and communication, from a former journalist.

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10 rules for perfect case studies

Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case studies are done badly. And writing them is like having teeth pulled. I have written hundreds of case studies for […]

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