Archive | How to do PR

How-to advice for PR professionals, primarily about writing and communication, from a former journalist.


10 rules for perfect case studies

Case studies work. They persuade prospects that your products and services are credible and fit for purpose. In sales, they can make the difference between a blind date and a sure thing. But most case studies are done badly. And writing them is like having teeth pulled. I have written hundreds of case studies for…

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