Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Tips and tactics for more productive, more compelling writing.
Using big words means I’m clever right? Wrong. Find out why short words make you sound smarter.
Articulate tips on how to write better academic papers by dropping the jargon and writing clearly. Plus a few words deconstructing Derrida and modernising post-modernism.
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
Bob Geldof exemplifies the increasing trend for people to say nothing while sounding like they’re saying something really important. And it has to stop.
Should you use less or fewer? Turns out it’s all down to whether you’re using a countable noun or an uncountable noun. Read on to find out more…
Which sentences use that and what sentences use which all comes down to causes: just how important is that extra piece of information in your sentence?
We all know about exclamation marks and full stops but what about the more unusual English punctuation marks? Learn about semicolons, ellipses and more…
Placing commas in lists is a tricky business. After all there’s a big difference between enjoying writing books and plays, and, writing, books and plays.
Run-on sentences and comma splices are bad grammar. Learn to spot them and correct them with punctuation and conjunctions, and avoid looking stupid.