If you want your copy to be engaging, snappy and memorable, a good flow is essential. Discover how to write rhythmic copy.
Tips and tactics for more productive, more compelling writing.
If you want to improve your writing, you need to test your linguistic skills. Here are five free apps that will help improve your vocabulary.
Creative types need to eat right to stay productive. Ever wondered what writers should eat? Here’s our answer.
Once again Randall Munroe at XKCD totally nails it. Funny because it’s true, alas. This is exactly how clickbait operators write headlines.
Copying copy is a cop-out. Write original content, get more clicks, reads and shares and you’ll always be ahead of your competition.
Write with anecdotes to make your message more memorable, relatable and persuasive.
Learn how to be concise: cut the waffle and practice the art of Haiku. Write less and say more and your readers will thank you for it.
Letter writing may be dead, but it’s still got a lot to teach us. We look at great letter writers and their 6 timeless copywriting lessons.
Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Using big words means I’m clever right? Wrong. Find out why short words make you sound smarter.