Copying copy is a cop-out. Write original content, get more clicks, reads and shares and you’ll always be ahead of your competition.
Tips and tactics for more productive, more compelling writing.
Write with anecdotes to make your message more memorable, relatable and persuasive.
Learn how to be concise: cut the waffle and practice the art of Haiku. Write less and say more and your readers will thank you for it.
Letter writing may be dead, but it’s still got a lot to teach us. We look at great letter writers and their 6 timeless copywriting lessons.
Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Using big words means I’m clever right? Wrong. Find out why short words make you sound smarter.
Articulate tips on how to write better academic papers by dropping the jargon and writing clearly. Plus a few words deconstructing Derrida and modernising post-modernism.
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
Bob Geldof exemplifies the increasing trend for people to say nothing while sounding like they’re saying something really important. And it has to stop.
Should you use less or fewer? Turns out it’s all down to whether you’re using a countable noun or an uncountable noun. Read on to find out more…