Archive | How to freelance

Working for yourself? Want to abandon corporate slavery? Find practical tips and experience from a business mentor and self-employed writer.

Are you Steve Jobs or Mark Zuckerberg?

Steve Jobs obsessively tinkered and polished Apple’s products (and his yacht, apparently). Jonathan Ive said that Apple doesn’t do focus groups. As Jobs once remarked, before Henry Ford, if you asked people what they wanted they would have asked for a more efficient horse. Mark Zuckerberg built the first version of Facebook in a few […]

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Bambi vs. Godzilla: how to work with very big clients

I originally wrote this as a guest post for There is no law that says small firms can only do business with other small firms. If you can get your foot in the door, working for Fortune 500 companies is the smart way to grow a profitable marketing firm. This article is about one […]

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