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Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Using manipulated statistics in marketing destroys your brand’s credibility. Customers see right through your flashy stats and it’s no way to build trust.
Understanding why people share content means the difference between lifeless copy and content worthy of the share button. Hint: it’s not about you.
Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing your ambitions and excluding potential customers.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
Podcasts are receiving a resurgence of attention from both consumers and marketers. Should you be using podcasts as content in your marketing strategy?
You know you need to make time for online marketing, but it gets pushed to the bottom of the list. Learn how to make marketing manageable for your business.
Brand strength takes a long time to build, but only seconds to tear down. Find out why the little things play a vital role in keeping your brand strong.