Emojis are no longer strictly for text messages. So, what are the guidelines of emojis for copywriters when it comes to marketing content?
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
Write with anecdotes to make your message more memorable, relatable and persuasive.
If using Pinterest as a marketing tool feels like chaos waiting to happen, we give you guidance on the best way to approach the platform.
A key rule of content marketing is don’t talk about yourself, so how do you go about writing an About Us page? Find out in our article.
What really makes us click? We explore the science behind great headlines and the art of writing enticing headlines for different media.
It’s probably crossed your mind to reuse content. Well, you can, but there’s a right way to go about it: learn to repurpose with a purpose.
Online quizzes can teach us a lot about inbound marketing: those quiz results filling your timeline aren’t as frivolous as you might think.
Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Rory Sutherland’s best marketing advice? Be a punk bee. There’s wisdom and wit aplenty in the 5 best marketing advice videos of all time.
Inbound marketing in football may seem a bizarre concept, but there’s a lot to be learnt from understanding where the two overlap. Looking at loyalty, short-termism and the need to constantly delight this blog teases out the differences, similarities and lessons to be learned from football and inbound marketing.