Marketing to millennials is expensive and time consuming. But what do we really know about Millennials? Are they just a stereotype? And how much of the hype around them is just that: hype?
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
Online reviews matter. Tap into your ‘silent’ majority’ of happy customers with these 5 effective ways to encourage online reviews.
Using live video in content marketing is trending marketing news, but is the live video trend relevant to your brand and marketing strategy?
Copying copy is a cop-out. Write original content, get more clicks, reads and shares and you’ll always be ahead of your competition.
Emojis are no longer strictly for text messages. So, what are the guidelines of emojis for copywriters when it comes to marketing content?
Write with anecdotes to make your message more memorable, relatable and persuasive.
If using Pinterest as a marketing tool feels like chaos waiting to happen, we give you guidance on the best way to approach the platform.
A key rule of content marketing is don’t talk about yourself, so how do you go about writing an About Us page? Find out in our article.
What really makes us click? We explore the science behind great headlines and the art of writing enticing headlines for different media.
It’s probably crossed your mind to reuse content. Well, you can, but there’s a right way to go about it: learn to repurpose with a purpose.