Lists of features don’t sell. Surprising, specific stories do. Discover why stories work and how to turn your unique selling points into successful stories.
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
It’s frustrating when customers are distracted by a product not suited to their needs. So why does marketing pitch the wrong product and what’s the fix?
To maintain a full, active, quality blog, it’s important to encourage colleagues to contribute to the company blog. Find out how to make it happen.
Customers are your best allies in marketing and sales. Find out how to build a relationship with your customers that positively affects your reach.
Are you going to Marketing Prof’s B2B Marketing Forum in Boston between 8-10 October? Then check out Matthew’s #mpb2b talk on personas and tone of voice.
An effective call-to-action is the key to converting a visitor on your site into a viable lead and every clickable call-to-action has a few key qualities.
People like to follow the herd, which is why social proof is such a a powerful marketing tool. Discover six ways to use social proof in marketing campaigns.
The spontaneous quick win or the planned campaign? Find out what’s best for your startup marketing strategy and how it fits into your business goals.
Ask not what marketing can do for you. Ask what YOU can do for marketing. Get nine powerful marketing tips for product managers.
Effective sales and marketing meetings are a vital part of getting those arch rivals to work together and create a seamless customer conversion machine.