Like background radiation and beards, content is everywhere. But you can cut through the din. Avoid these mistakes and start content marketing smarter.
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
The customer is not always right. Brands with authenticity take a stand, stick to their guns and recognise that they will never appeal to all.
A/B testing is cheap, simple and can boost your conversion rate by up to 300 percent. So what are you waiting for? We’ll have you A/B testing in ten minutes.
How do you balance the efficiency of automated email campaigns with the need to keep your emails human and enticing? Easy: write extraordinary emails.
Using manipulated statistics in marketing destroys your brand’s credibility. Customers see right through your flashy stats and it’s no way to build trust.
Understanding why people share content means the difference between lifeless copy and content worthy of the share button. Hint: it’s not about you.
Market to people, not stereotypes. Relying on stereotypes leaves you with marketing myopia, narrowing your ambitions and excluding potential customers.
If you don’t know how to use hashtags, they can backfire horribly. But used intelligently, they can attract new leads and keep you on top of industry trends
Cheap content will hurt your marketing, undermine your SEO and alienate readers. Read about Google’s quality guidelines and the high price of cheap copy.
Podcasts are receiving a resurgence of attention from both consumers and marketers. Should you be using podcasts as content in your marketing strategy?