It’s probably crossed your mind to reuse content. Well, you can, but there’s a right way to go about it: learn to repurpose with a purpose.
Articles, advice and tips on marketing from the front line. Based on the experience of Matthew Stibbe and Articulate Marketing.
Online quizzes can teach us a lot about inbound marketing: those quiz results filling your timeline aren’t as frivolous as you might think.
Persuasive words are a copywriter’s bread and butter, but what gives them their power? We poke around the brain and explore persuasion.
Rory Sutherland’s best marketing advice? Be a punk bee. There’s wisdom and wit aplenty in the 5 best marketing advice videos of all time.
Inbound marketing in football may seem a bizarre concept, but there’s a lot to be learnt from understanding where the two overlap. Looking at loyalty, short-termism and the need to constantly delight this blog teases out the differences, similarities and lessons to be learned from football and inbound marketing.
Building a strong brand means not only strengthening the bonds between brand and buyer, but also buyer and buyer in your brand community.
What can a cat tell us about marketing? A lot, apparently. We look at the marketing lessons of Tama, the famous Japanese stationmaster cat.
Brands aren’t built on facts and statistics alone. Connecting with customers means understanding and deploying the power of stories in marketing.
Like background radiation and beards, content is everywhere. But you can cut through the din. Avoid these mistakes and start content marketing smarter.
The customer is not always right. Brands with authenticity take a stand, stick to their guns and recognise that they will never appeal to all.