Best of the web: marketing

Beautiful trees

Have a great Friday. Here’s a picture I took recently at Westonbirt Arboretum. Planting started in 1850. Now that’s long-term planning. A nice thought at the end of a busy week. Here are a few more.

Is it time to fire some of your customers?

Usability testing is essential. But you only need five users.

Content marketing? Pah! Just answer your customers questions.

What physics taught me about marketing.

What cooking taught Jason Fried about marketing.

Writing is branding. Really.

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